SFI Businesses Need to Avoid These Top 7 Digital Marketing Mistakes
Many companies showcase their products through digital marketing to customers because so many people are active on social media platforms.
Digital marketing seems to be the simplest and most convenient way to endorse a product or brand. However, there are many digital marketing mistakes that companies make which lead to the wrong promotion of their products and limit sales.
Even large marketing firms can run into problems in the interpretation of a brand's intended audience.
For example, a USA pet food manufacturer received numerous complaints after a launch of their product in stores in China. They were quite puzzled by the complaints.Their products sold very well in the USA.
The problem?
In China, people were purchasing dog food, not for their pets, but to eat themselves and were complaining that there was no dog in the tins!
The following examples, will show how digital marketing mistakes can cause great problems and unless you're very careful, ruin product channeling efforts and thus send the wrong information about a product to a market.
What are these 7 common mistakes?
Read the whole article on SFI Private Promotions Blog: 7 Digital Marketing Mistakes Your SFI business needs to avoid.
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One of the major changes that occurred in traditional marketing was the “emergence of digital marketing” (Patrutiu Baltes, Loredana, 2015), this led to the reinvention of marketing strategies in order to adapt to this major change in traditional marketing (Patrutiu Baltes, Loredana, 2015) .
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