Followers Versus Credibility -Which First? : Building Your SFI Business

Reader Question: Which Should I Build First? Followers or Credibility?

Harry Q asks : Which should I build first - Followers or credibility?

Many people feel overwhelmed with the multitude of  offers to sell them Followers on Facebook, Twitter or Pinterest. Bloggers, in particular, are under pressure to have huge numbers of followers when competing for sponsored posts. However, buying fake followers can be detrimental to your brand.
This post shares the importance of building credibility along with followers on several social media platforms and why focusing on quantity over quality can be a waste of time and resources.

Building Your SFI Brand - Examining Social Platforms Followers Versus Credibility

When establishing your brand in a sector or niche, credibility and followers must be built together.
Why?
Having only credibility and no followers is like shouting in a desert - who knows about your credibility?

At the same time, not having credibility will limit your ability to form a real follower base. This is especially true on some social platforms.
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7 Huge Digital Marketing Mistakes!

SFI Businesses Need to Avoid These Top 7 Digital Marketing Mistakes

Many companies showcase their products through digital marketing to customers because so many people are active on social media platforms.

Digital marketing seems to be the simplest and most convenient way to endorse a product or brand. However, there are many digital marketing mistakes that companies make which lead to the wrong promotion of their products and limit sales.
Even large marketing firms can run into problems in the interpretation of a brand's  intended audience.
For example, a USA pet food manufacturer received numerous complaints after a launch of their product in stores in China. They were quite puzzled by the complaints.Their products sold very well in the USA.
The problem?
In China, people were purchasing dog food,  not for their pets,  but to eat themselves and were complaining that there was no dog in the tins!
The following examples, will show how digital marketing mistakes can cause great problems and unless you're very careful, ruin product channeling efforts and thus send the wrong information about a product to a market.
What are these 7 common mistakes?
 Read the whole article on SFI Private Promotions Blog: 7 Digital Marketing Mistakes Your SFI business needs to avoid.
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