Followers Versus Credibility -Which First? : Building Your SFI Business

Reader Question: Which Should I Build First? Followers or Credibility?

Harry Q asks : Which should I build first - Followers or credibility?

Many people feel overwhelmed with the multitude of  offers to sell them Followers on Facebook, Twitter or Pinterest. Bloggers, in particular, are under pressure to have huge numbers of followers when competing for sponsored posts. However, buying fake followers can be detrimental to your brand.
This post shares the importance of building credibility along with followers on several social media platforms and why focusing on quantity over quality can be a waste of time and resources.

Building Your SFI Brand - Examining Social Platforms Followers Versus Credibility

When establishing your brand in a sector or niche, credibility and followers must be built together.
Why?
Having only credibility and no followers is like shouting in a desert - who knows about your credibility?

At the same time, not having credibility will limit your ability to form a real follower base. This is especially true on some social platforms.
FTC Disclosure: This post contains affiliate links that will pay me a few cents when you make a purchase on their site.

SFI Facebook Promotion Tips!

Promoting Your SFI Business Using Facebook 

Facebook algorithm changes are causing many businesses to wonder if Facebook is worth using for advertising at all.
I believe Facebook still has great potential for advertising  and despite many doom and gloom predictions, organic reach is not dead.

However, you will need to become more skillful in using Facebook if you want to be able to use Facebook successfully for marketing.
This post gives tips to help you successfully promote your business on Facebook.